Companies need to update their liquidity strategy to take account of the new financial environment. Suppressed lending appetites and low interest rates have characterised the ‘new normal’ since 2008 and created a paradigm shift, which both banks and corporates have yet to fully absorb. They face a financial landscape that is the polar opposite of the pre-crisis environment, with negative interest rates and cash deposits that cost money to maintain. They must also contend with a host of new environmental and regulatory factors, as well as liquidity shortages and volatility.

Deutsche Bank explores factors currently influencing liquidity and how some of these have radically changed outcomes for corporates when managing their cash, borrowings, deposits and short- and long-term investments.  This initiative is designed to help corporate treasurers thrive in this new environment by understanding the drivers shaping this new financial landscape and adopting new and more successful liquidity strategies.

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